Black-owned, but make it fashion

Karen Mendoza

Staff Writer

BIPOC (black indigenous and people of color) owned businesses aren’t just a trend this fall.

They’re a political choice.

A call to action for ethical investments that aren’t made from unknown distributors. Sorry, not sorry unnamed fast fashion retailers. With the sweltering heat dying down, your wardrobe is probably in need of a dire refresh. You can hear the wails from your wallet just reading this article though.

So how do we stretch the buck?

By making sure every penny goes to where it counts. Here’s a few choices to diversify your closet this season.


Maybe it’s real. Maybe it’s decrepit bags cradling your eyes. Either way, a little color didn’t hurt anyone. Juvia’s place, owned by Nigerian-born ChiChi Eberu, sits comfortably between affordable price points and woman empowered cosmetic brands.

The brand’s bright packaging features Egyptian queen Nefertiti encrusted in gems and African clothing. Known for its highly pigmented color range, Eberu’s brand boasts shades perfect for the occasional dorm zombies. Check out the Nomad palette, priced at a post pandemic friendly $15.


You can’t stack $100 bills right now, but you can stack on some rings. Porcelain elephant mugs are an Etsy staple, but so are ethical small businesses.

Aquarian Thoughts is a popular small business specializing in dainty jewelry. Classic metal rings add a pop of refinement, matching perfectly with your ramen-stained hoodies.

“I named my line Aquarian Thoughts because I am unquestionably an Aquarius and possess many of the known attributes of being one; unabashed creativity, and the desire to always be unique. I would like to think that these attributes are expressed through my jewelry and passed on through its wearer,” owner Nadirah B’s business mission states.

Starting out at $30, these stacked rings are a lifelong staple.


In need of a notebook to write down thoughts of your despair? These notebooks from Harper + Charlotte might brighten your mood. The creative @itsmefink’s first began Harper + Charlotte as a handmade note card business. Her bookbinding journey led her to create vintage looking journals.

“Quirky. Introvert. Fountain pen geek. Bookbinder. Coffee lover. Walking enthusiast. Black lives matter,” stated @itsmefink’s Instagram bio. Maybe that’s what being seen through these unique $12 designs.


You don’t have to worry about changing much of your style this fall. That same hoodie from the shutdown will still apply. Brandon Riviera and Tareq Brown first began America Hates Us, a lifestyle brand, as a way to create dialogue.

“AHUS was not intended to make a passerby feel comfortable. However, our designs do not provide a podium for hate or discrimination either. Instead, we encourage dialogue, every day, everywhere, about needs that ought to be addressed,” the site’s mission statement states.

AHUS’s powerful words on the Black Lives Matter movement are printed on simple,understated garments. Each piece with an explanation behind the inspiration. A splurge on this $50 hoodie brings awareness concerning women’s rights to confess sexual assault without judgement.

As you know, florals for spring aren’t groundbreaking. Political statements for fall? Now that’s groundbreaking.

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